Pittsburgh-born, Southern-refined, Charlotte-based
Wife to a gorgeous nerd
Sentence fragment enthusiast
Collector of recipes and dresses
Maker of ludicrously specific playlists
Following a delightfully surprising career path through the worlds of journalism, music & brand consulting and account direction, I’ve returned to one of my first loves: writing. I’m fortunate enough to bring with me plenty of experience working closely with international brands and caring deeply for both sides of the house: creative integrity as well as business objectives. My clearest passions are for brand articulation and voice, compelling copy & scripts with wit. And chai lattes. Gah, do I have a passion for chai lattes.
Specifically brand positioning, voice & tone, brand naming, music and media strategy.
Experience centered around promotional lifestyle and commercial scripts. My work is best when it makes you feel something.
Practical, refined or straight-up sassy, web copy should be clearly helpful, informative and also memorable.
From concepting to execution, I’ve lead and supported campaign development for fashion, food, and lifestyle brands.
Calendar planning, Twitter, Facebook and blog posts, Voice & Tone development, Email content planning and writing
Grammar is an elusive art, but one that can immediately turn off readers when used poorly. Consider me a fine-toothed comb.
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ADORABLE OFFICE PUP
EXCUSES TO TRAVEL