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Lauren Bickerstaff | New Balance
copywriting, script writing, lauren bickerstaff, copy editing, brand positioning
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New Balance

As the New Balance Experience Store was preparing to open in New York City, I was asked to lead a team that would develop a custom media strategy for that location. We incorporated the rich heritage of both the New Balance brand and the city of New York into the decidedly modern and progressive store experience.


My role: Strategy Consultant, Copywriter

Designer: Luke Atkinson