As a media agency, we were at a crossroad with our client. We needed to ensure Sunglass Hut’s highly collaborative media solution would consistently be on-brand with a lot of cooks in the kitchen. I started by articulating the Sunglass Hut’s five main brand keys and translating them directly into media strategy. This brief would act as a clear lens through which the brand’s internal Music Board would evaluate music content and artist partnership opportunities.
My role: Strategy Consultant, Copywriter
Design: Chris Cureton