
I wanted to take an unconventional approach to the nonprofit brand video, while still giving them everything they need to express their mission clearly.
Rather than rely on an interview set up and b-roll mix alone, I chose to set this up by showing the reason this nonprofit exists, and then transitioning into a more traditional mix of content that features their real students and founder.






Credits
Writer, Director: Lauren Bickerstaff
Cinematographer: Alexander Rivera
Editor: Jacob McCall, East Editorial